Premium Service Brands (PSB), a prominent franchisor of home service brands throughout North America, has moved forward in its growth strategy with the acquisition of Wise Coatings, a leading provider of premium floor coating solutions for residential and commercial spaces. The announcement was made on June 10, 2026, in Charlottesville, Virginia.
This acquisition strengthens PSB's comprehensive home services platform, allowing the company to offer a broader range of services to homeowners and businesses. Wise Coatings focuses on high-performance concrete floor coatings for areas including garages, basements, patios, and showrooms. With approximately 22 locations across 20 states, the brand has established itself as a leader in the floor coatings market.
"We are excited to welcome the Wise Coatings team and franchise owners to the Premium Service Brands family", said Paul Flick, Founder and CEO of Premium Service Brands.
"Wise Coatings has developed an outstanding reputation, a compelling franchise model, and a service offering that naturally complements many of the brands already operating within our system. Beyond the immediate growth opportunity, this acquisition strengthens our ability to serve homeowners more comprehensively while creating additional opportunities for franchise owners across our network."
The acquisition represents a strategic move for PSB as it builds a connected ecosystem of home services under its umbrella. By integrating Wise Coatings, PSB aims to provide homeowners with trusted providers for a wide array of needs, enhancing customer engagement and loyalty.
Roxanne Conrad, Chief Operating Officer of Premium Service Brands, highlighted the importance of the acquisition in expanding PSB's offerings. "Every new service category we add creates additional opportunities to engage homeowners, strengthen customer relationships, and expand the value we can provide to our franchise owners", she said.
"Wise Coatings is a highly complementary addition to our organization because it enhances our ability to serve customers throughout their homeownership journey while creating future opportunities for cross-brand collaboration, customer acquisition, and operational efficiencies."
PSB plans to support the continued growth of Wise Coatings through expanded franchise development, enhanced marketing efforts, and investments in technology and operational resources. These initiatives aim to accelerate Wise Coatings' national expansion and strengthen its reputation for delivering exceptional customer experiences.
Whitney White, CEO of Wise Coatings, expressed enthusiasm about joining PSB. "Joining Premium Service Brands represents an exciting new chapter for Wise Coatings", White said. "PSB's track record of franchise growth, operational excellence, and franchisee support makes them an ideal partner for our next phase of growth. We are excited about the opportunities this creates for our franchise owners, employees, and customers."
PSB's growth strategy focuses on acquiring complementary service categories and innovative brands to build the most comprehensive home services platform in the industry. The addition of Wise Coatings reflects this vision, positioning PSB to create greater value for franchise owners and help homeowners at every stage of homeownership.
As the floor coatings category continues to grow, fueled by trends in garage transformations and outdoor living spaces, Wise Coatings' premium offerings and customer-centric approach make it an ideal fit for PSB's expanding portfolio.
